Head of Marketing

Help Redefine Business Lending

Desired Start Date: As soon as possible

Job Location: Toronto - Bathurst and Richmond

We are Canada’s first and only regulated peer-to-peer lending platform focused on small business. Our team is passionate about helping small business and collaborating and contributing in a fun, friendly, and high-performing environment. With this position, you will create tremendous value not only for our team at Lending Loop, but for the Canadian economy as a whole. If you are looking to play a key role in helping to build foundational elements of a rapidly growing start-up then this is the right position for you.

Key Responsibilities

  • Prioritize key marketing initiatives based on impact through a data-driven approach;

  • Manage and improve both the lender and borrower acquisition funnels from first touch through to becoming an active customer;

  • Identify, plan and implement new acquisition focused growth opportunities ;

  • Own strategic marketing initiatives and ensure execution tracks against timelines;

  • Plan and manage marketing budget with a focus on ROI;

  • Identify opportunities to work with CRM and product to launch and measure integrated campaigns across channels focusing on both acquisition and increasing customer value;

  • Implement, monitor and report on the performance of both online and offline marketing channels;

  • Manage Lending Loop’s marketing partners (vendors, performance marketing partners and ad platforms);

  • Drive vision and execution as an important member of the leadership team;

  • Coordinate weekly and monthly meetings to monitor performance and evaluate potential projects and changes;

  • Represent the marketing team in business wide projects and initiatives and project manage implementation as it relates to the marketing team;

Desired Qualities, Skills, and Experience

  • At least 6 years of marketing and delivering highly successful and innovative products with a large-scale customer base;

  • At least 4 years of experience with building and leading diverse teams to meet the demands of a rapidly growing business;

  • Ability to set a high bar for your team and empower them to achieve great results;

  • Strong understanding of digital marketing;

  • Strong understanding of designing, optimizing and scaling digital campaigns on platforms such as AdWords and Facebook;

  • A deep understanding of consumer or SMB-focused products and the unique challenges of a double-sided marketplace;

To apply for this position, please email careers@lendingloop.ca with your resume and at least two relevant samples of your marketing/communications collateral. Please include your name and the position you are applying for in the subject line of your email.

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