Direct Marketing Specialist

Desired Start Date: As soon as possible

Job Location: Toronto - Spadina and Adelaide

We are Canada’s largest regulated peer-to-peer lending platform focused on small business. Our team is passionate about helping small business and collaborating and contributing in a fun, friendly, and high-performing environment. With this position, you will create tremendous value not only for our team at Lending Loop, but for the Canadian economy as a whole. Since 2015, 350+ Canadian businesses have received over $30 million in financing through 20,000+ registered investors on our platform.

The Role

Lending Loop is looking for a full-time Direct Marketing Specialist to join the team to manage and grow our direct mail and content channels, with a core focus on customer acquisition. We’re looking for a creative, detail-oriented and data-driven individual to help drive direct response marketing efforts at Lending Loop. This position will report to the Head of Performance Marketing.

Your Day-to-Day:

  • Manage all print vendors, working to reduce costs while increasing quality, deliverability, and response.

  • Refine and implement robust list segmentations to improve direct mail targeting.

  • Own all content marketing initiatives, including the company blog and editorial calendar.

  • Write clean, concise, error-free copy that makes use of SEO best practices.

  • Develop and implement ongoing A/B tests and CRO plans to optimize and improve channel performance month-over-month.

  • Collaborate across departments to ensure we are aligned with and executing on the goals and priorities of the business.

  • Own lead importation from 3rd party sources into SFDC, ensuring compliance with naming conventions, campaign requirements, and do not mail requests.

Our ideal teammate has:

  • 2-3 years of experience in Marketing roles, with at least 1 year in planning and executing direct mail campaigns for B2B companies required.

  • Excellent communication skills, including the ability to synthesize data into understandable information that supports effective decision making

  • Strong project management, time management and cross-functional coordination skills

  • Strong analytical skills and experience with experimental design (e.g. A/B and multivariate testing).

  • Consistent record of independently designing and executing successful direct mail campaigns.

  • Experience creating content for direct mail format and a business audience.

  • Self-starter, able to work independently, as well as collaboratively on objectives and KPIs as a part of the larger performance marketing team.

  • Ability to lead and get the most out of our print vendor relationships.

  • Bachelor’s degree, ideally with a focus on business, marketing or data analysis

Bonus Points

  • Experience in the B2B lending industry.

  • Experience with or other CRM.

  • Experience with Pardot or other marketing automation software

What We Offer

  • Competitive salary

  • Health benefits.

  • Employee equity.

  • 3 weeks vacation

  • Hard working, friendly culture

  • Career in a fast paced dynamic environment.

Sure there are perks to working at Lending Loop, such as competitive salaries and health benefits. The real reason people are proud to work at Lending Loop is because each person knows their opinion is respected, and they can see the difference they make helping support thousands of small businesses across Canada. If you want to accelerate your career and help build a premier fintech company from the ground up, this is the place for you.

To apply for this position, please email with a brief paragraph about yourself, why you would be the ideal candidate for Lending Loop, your resume and a link to your Linkedin profile.

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